The crucial difference between someone who writes a diary on a free blog and someone who builds wealth with WordPress.
It's in the "perspective"
Even when it comes to the same activity of "writing a blog," there are two types of people.
Person A: Write a diary on a free blog
– "Today's lunch was delicious."
- "I saw a movie over the weekend."
– Revenue: 0 yen per month
Person B: Strategically write articles using WordPress
- "How to earn 5 yen a month as a side hustle beginner"
– “Three Strategies to Attract Customers with a Blog”
- Revenue: 10 yen per month
The difference between these two men is not talent or writing ability.
The difference is in the perspective.
– Person A’s perspective: Blogging is a “hobby” and a “diary”
– Mr. B’s perspective: The blog is a “business” and an “asset”
When your perspective changes, your actions change.
When your actions change, your results change.
In this article, we will show you how to abandon the salaryman mentality and adopt the mindset of a "solo president."
Don't think in terms of "hourly rate." Think in terms of "ROI."
How much return will today's work bring in the future?
When you work as a salaryman, you get into the habit of thinking in terms of hourly wage.
– Work 1 hour = Earn 2,000 yen
– Work 8 hour = Earn 16,000 yen
This is the idea that "hours worked = income."
But entrepreneurs think differently.
Entrepreneurs think in terms of "ROI (return on investment)."
"What is ROI?"
ROI (Return On Investment)This refers to the return on investment.
ROI = Return obtained ÷ Cost invested
Example:
- Invested 1 yen in server fees and earned 5 yen in monthly revenue
– ROI = 1 yen ÷ 5 yen = 5x
That means you've got a five-fold return on your investment.
Salaryman mindset vs. entrepreneur mindset
Salaryman Thinking: Thinking in terms of hourly wages
"I wrote a blog post for three hours. If the hourly rate is 2,000 yen, that's worth 6,000 yen."
But there is zero revenue.
"I wasted my time..." I thought to myself dejectedly.
Entrepreneurial Thinking: Thinking in terms of ROI
"I wrote a blog post for three hours. If this post earns me 10,000 yen a month for a year, that's a return of 120,000 yen a year."
Investment: 3 hours (approximately 6,000 yen)
Return: 12 yen per year
ROI = 12 yen ÷ 6,000 yen = 20 times
"What a great investment!" he exclaims.
How much return will today's work bring in the future?
Entrepreneurs always think this way.
How much will today's work yield in the future?
– What if the article you wrote today was read by 1,000 people every month for five years?
– What if that article resulted in five affiliate deals every month?
– If you earn 1,000 yen per job, that's 5,000 yen per month, 60,000 yen per year, and 300,000 yen in 5 years.
Three hours of work today will yield a return of 300,000 yen.
This is the mindset of an entrepreneur.
Abandon the hourly wage mindset
The first step to getting rid of the salaryman mentality is to let go of hourly wage thinking.
– ❌ “I worked three hours today, so I’m worth $60.”
- ✅ "A 3-hour investment today will yield a return of 30 yen in the future."
This shift in thinking will turn you into an entrepreneur.
You are the "president" of the blog company, and your articles are your "excellent employees."
To think of your blog as a business rather than a hobby, think of it this way.
You are the "president" of a company called Blog.
And the article is your "great employee."
What is the president's job?
The president's job is not to "work."
The president's job is to "create the system."
– Hire great employees (articles)
– Creating an environment where employees can work comfortably (SEO, design)
– Measure and improve employee performance (access analytics)
- Develop a strategy to maximize profits
The president creates a system that allows employees to work even if he is not working.
The article is titled "Excellent Employees"
Articles are "excellent employees" who work for you.
– Work 24 hours a day, 365 days a year without rest
– Don't complain
– Don’t ask for a salary
– Don't quit
1 article = 1 employee
If you write 100 articles, it's the same as hiring 100 employees.
Employee (article) evaluation criteria
As a CEO, you need to evaluate your employees (articles).
Evaluation criteria:
1. Traffic: How many readers does this article attract per month?
2. Dwell Time: Are readers taking the time to read this article?
3. Conversion rate: How many affiliate conversions have been generated from this article?
4. Revenue: How much does this article earn me per month?
Excellent employees (articles) will be promoted (rewritten to further improve quality).
Employees (articles) that do not produce results will be transferred (the content will be reviewed or deleted).
The CEO's mindset
As the president, think about it this way.
– “I run a company called Blog.”
– “Articles are my employees.”
- "My job is to create a comfortable working environment for employees."
- "Develop a strategy to maximize profits"
Just having this mindset will change your behavior.
Don't be stingy with expenses (server fees).
Don't hesitate to invest in tools (AI).
How to develop an "investment brain" to maximize profits
Salaried workers consider saving to be a virtue.
- "Spend as little money as possible"
– "Do it for free"
But entrepreneurs are different.
Entrepreneurs place great importance on investment.
Don't skimp on expenses (server fees)
Many beginners think this way.
"It's a waste to pay 1,000 yen a month for the server. Let's start with a free blog."
This is the thinking of an office worker.
The entrepreneur thinks this way.
"If you can earn 10 yen a month with a server fee of 1,000 yen a month, your ROI is 100 times. It's a great investment."
It would be foolish to skimp on expenses and miss out on future profits.
Don't hesitate to invest in tools (AI)
"The paid version of ChatGPT costs $20 a month. It's too expensive, so I'll just go with the free version."
This is also an office worker way of thinking.
The entrepreneur thinks this way.
"Using the paid version of ChatGPT cuts article creation time in half.
For $20 a month (about 3,000 yen), you can save 10 hours a month.
At an hourly rate of 2,000 yen, that's worth 2 yen a month. The ROI is about 7 times."
It would be foolish to waste time investing in tools.
Three areas to invest in
As an entrepreneur, there are three areas you should invest in.
Investment 1: Infrastructure (servers, domains, themes)
– Rental server: 1,000 yen per month
– Domain: 1,000 yen per year (free on many servers)
- Paid themes: 1-2 yen (purchase once and use forever)
Total: 1,000 yen per month + initial fee of 1 to 2 yen
If you can earn 10 yen a month with this, your ROI will be more than 100 times.
Investment 2: Tools (AI, SEO tools, image creation tools)
– ChatGPT Plus: $20/month (approximately ¥3,000)
– Rank Tracker (SEO tool): 1,500 yen/month
– Canva Pro (image creation): 1,500 yen/month
Total: 6,000 yen per month
These tools will save you half the time and double the quality.
Investment 3: Education (books, online courses)
– Books: 3,000 yen per month (2-3 books per month)
– Online course: 1-3 yen (one-time purchase)
Investing in knowledge is the investment with the highest ROI.
If you can earn 100,000 yen per month using the know-how you learned from a book that costs 3,000 yen, your ROI will be about 33 times.
How to develop an investment mindset
To develop an investment mindset, think like this.
How much return will I get from using this money in the future?
– Server cost 1,000 yen → Monthly return of 10 yen → ROI 100x → Invest
– 5,000 yen for a drinking party → Zero return → 0x ROI → No investment
Invest generously in things with high ROI. Don't spend money on things with low ROI.
This is the investment brain.
The difference between stinginess and investing
- Stingy: Not spending all of your money
- Investing: Spending money on things that will give you a return
Entrepreneurs are investors, not stingy.
From being employed to being the employer (those who control the system).
Starting today, you are a manager
Finally, I would like to talk about a shift in perspective.
Salarymen are "employed"
Salaried workers are the "employed" ones.
– Sell your time to the company
– Follow the instructions of your superiors
- Salary is determined by the company
Your life is being controlled by your company.
Entrepreneurs are the "employers"
Entrepreneurs are the "employers."
– Decide your own time
- Create your own strategy
- Your income depends on your efforts
I control my own life.
The blog is a system
A blog is a system.
– Hire an “employee” called an article
– Build a “customer acquisition system” called SEO
– Set up a sales system called affiliate marketing
You are the "manager" who controls this system.
Becoming a system operative
While working as an office worker, you are controlled by the company's system.
But the moment you start blogging, you become a gamer of the system.
– Writing articles = Hiring employees
– Optimize SEO = improve your customer acquisition system
– Monetize = Build a sales system
This is the shift from being "employed" to being "employer."
Starting today, you are a manager
The moment you start a blog, you become a business owner.
- Title: CEO of XX Blog
– Employees: Articles (100 articles = 100 employees)
– Business: Information provision, affiliate marketing, content sales
If you're making a business card, write it like this:
"CEO of XX Blog"
This is no joke.
You are truly a manager.
Responsibilities as a Manager
The manager has a responsibility.
– Responsibility to readers: provide valuable information
- Self-responsibility: Maximize your profits and achieve financial freedom
– Social Responsibility: Conducting business with integrity
It is the manager's mission to fulfill this responsibility.
Just one thing to start today
"I get it. From today on, I'll start thinking like a manager."
To those of you who have made that decision.
Look at your blog as a "company" today.
– How many employees (articles) do you have?
– What is the monthly sales (revenue)?
– How much will you invest this month (server fees, tool fees)?
– What is the ROI?
Write these down on paper.
Managers need to understand the numbers. By understanding the numbers, they can see areas for improvement.
To you one year from now
If you start thinking and acting like a manager today, where will you be in a year?
– Employs 100 employees (articles)
- Achieve monthly sales of 10 yen
– Achieving 100x ROI on investment
– I have confidence that I am a manager
This is no pipe dream.
This is a reality that anyone can achieve if they think and act like a manager.
Summary
The difference between someone who writes a diary on a free blog and someone who builds assets with WordPress is their perspective. Is it a hobby or a business?
– Get rid of the salaryman mindset (hourly wage) and think like an entrepreneur (ROI). How much return will today’s work bring in the future?
– You are the “CEO” of a company called a blog. Your articles are your “excellent employees” who work 24 hours a day.
– Evaluate employees (articles), promote (rewrite) outstanding employees, and transfer underperforming employees
– Don’t be stingy with expenses (server fees). Don’t be stingy with investments in tools (AI). Make decisions based on ROI.
– Three areas to invest in: infrastructure (1,000 yen/month), tools (6,000 yen/month), and learning (3,000 yen/month)
– From the employee to the employer (the system operator). From today you are the manager
– Look at your blog as a company and understand the numbers (employees, revenue, investments, ROI)
Let go of your salaryman mentality and think like a business owner.
Blogging is not a hobby, it's a business.
Starting today, you are the CEO of XX Blog.
A blog is both a business and an asset.
If you accumulate value propositions that solve the problems and worries of many people, visitors will come from all over the world.
Jiyudo Ryoma