The cruel reality is that even if you open the "world's best ramen shop" in the desert, you'll still have zero sales.
Please try to imagine.
After 10 years of training, you can now make the most delicious ramen in the world.
And then, finally, he opens a ramen shop.
However, the location is in the middle of the desert, where no one ever goes.
So, how much will your ramen shop's sales be?
The answer is zero.
No matter how delicious your ramen is, if no one comes, your sales will be zero.
This is the cruel reality.
The same goes for blogs.
Many bloggers fall into this trap.
"If you write a good article, someone will read it."
"If you create high-quality content, you will naturally get traffic."
This is like opening a ramen shop in the middle of the desert.
No matter how good your article is, if no one comes, it won't be read.
– A heartfelt article written over 100 hours a month
– Expert articles with more detailed explanations than anyone else
– A moving story written with heart
All of this is as good as nonexistent if there is zero access.
In this article, we will explain why the idea that "if you make something good, it will sell" is a big lie.
We will also reveal the true nature of the "magnetism" that always exists in places where people gather.
The trap of craftsmanship.
Get rid of the complacency of thinking, "If I write a good article, someone will notice it."
Japanese people consider "craftsmanship" to be a virtue.
- Making good things quietly
– No advertising
– Compete on quality
But this doesn't work in modern business.
Three traps of craftsmanship
Trap 1: No one notices the good stuff
Even if you think it's a "good article," it won't be appreciated if it doesn't reach readers.
– Below 100 in Google search = No one can find you
– Not spread on social media = No one knows
– No reviews = No one recommends
"Good things" don't spread automatically.
Trap 2: Quality alone is not enough to win the competition
Millions of articles are published on the internet every day.
If your article is just "high quality," it will get buried.
There are countless high-quality articles out there.
Why was your article chosen?
Trap 3: Nothing happens if you just wait
"Someone will notice someday"
"If you keep writing good articles, you will be rewarded someday."
This "waiting" attitude is the biggest trap.
No one will come if you just wait. You have to go and "pick up" your readers.
"Making" and "selling" are different skills
What you need to understand here is that "making" and "selling" are completely different skills.
- Writing: The skill of writing a good article
– Selling (Marketing): The skill of reaching readers
Neither one alone will be successful.
– Only cooking skills = Ramen shop in the desert (no one comes)
- Only selling skills = empty fraud (may sell temporarily, but quickly lose credibility)
Having both skills is the path to success.
Ready to give up dependence
"If you write a good article, someone will notice it."
This way of thinking is naive.
– No one is looking for your article.
No one is obligated to recognize your efforts.
- No one can save you
I personally deliver it to the readers.
This is the attitude of the samurai, the way of the warrior.
The equation for business and commerce is "product x customer acquisition."
A product without customers is as good as non-existent.
The essence of business can be expressed mathematically as follows:
Sales = Product quality x Customer attraction
Even if the quality of the product is 100%, if there are no customers, there will be no sales.
– Product quality: 100 points
– Attracting capacity: 0 people
– Sales = 100 × 0 = 0 yen
No matter how high the quality, if you don't attract customers, you won't make any sales.
Even if the quality of the product is 60 points, if you attract 100 customers, your sales will be 6,000 yen.
– Product quality: 60 points
– Attracting capacity: 100 people
– Sales = 60 × 100 = 6,000 yen
Even if the quality is low, if you can attract customers, you will make sales.
The ideal is to improve both
Of course, the ideal is to enhance both.
– Product quality: 100 points
– Attracting capacity: 100 people
– Sales = 100 × 100 = 10,000 yen
However, many beginners focus only on improving the quality of their products and neglect attracting customers.
A product without customers is the same as not existing.
There is a philosophical question.
"If a tree falls in the forest and no one hears it, does it make a sound?"
The answer is, "There was a sound, but no one heard it, so it's pointless."
The same goes for blogs.
No matter how good your article is, if no one reads it, it's as good as nonexistent.
The first thing beginners should hone is "customer attraction"
Beginners tend to think this way.
"Let's write 100 high-quality articles first, and then think about attracting customers."
This is the reverse order.
The correct order is this:
1. First, learn the basics of attracting customers (SEO, social media, keyword selection)
2. Write 60 articles and practice attracting customers
3. Look at the data and make improvements
4. Improve both quality and customer acquisition
Even if you write 100 articles without learning how to attract customers, all you'll end up with are 100 articles that no one reads.
Attracting customers today is not about "shouting" (selling).
What is the flow design for getting found (SEO/SNS)?
When most people hear the word "customer acquisition," this is what comes to mind.
"Are you trying to sell it like a salesperson?"
"Are you going to advertise it on social media?"
wrong.
Attracting customers today is not about "shouting."
Today's way of attracting customers is to design a path that will allow them to be found.
Showa era customer attraction: Shouting (push type)
In the Showa era, the way to attract customers was to "shout."
– Promote loudly on TV commercials
– Soliciting on the street
– Cold calling
This is a "push" approach to attracting customers.
But nowadays, this method is frowned upon.
– Insistently promoting on social media = treated as spam
– Selling via DM = getting blocked
Reiwa era customer acquisition: Getting discovered (pull type)
The modern way to attract customers is to get them found.
– Ranking high in Google search results = readers find you themselves
– Posting useful information on social media = naturally attracting followers
– Word of mouth spreads = trust is built
This is a "pull" type of customer acquisition.
Three pillars of pull-type customer acquisition
Pillar 1: SEO (Search Engine Optimization)
What is SEO:
This is a technique to rank highly in Google searches.
Why is SEO important?
– Over 90% of Japanese people use Google search
– The click rate for the first place search result is about 30%, while the click rate for the 10th place result is about 2%
– If you rank highly, you will automatically get more traffic.
SEO basics:
1. Keyword Selection: Include keywords that readers will search for in your articles
2. Title Optimization: Include search keywords in the title
3. Internal Linking: Linking Related Articles Together
4. External Links: Link to trusted sites
Example:
– ❌ Title: “Why I started a side hustle”
- ✅ Title: "How to earn 5 yen a month without your company finding out [For side jobs beginners]"
The latter includes keywords such as "side hustle for beginners," "side hustle without getting caught," and "side hustle to make money," making them easy to search for.
Pillar 2: Social Media
What is SNS:
Platforms such as X (formerly Twitter), Instagram, and TikTok.
Why is social media important?
– Over 80% of Japanese people use social media
- It has the power to spread (one post can reach tens of thousands of people)
– Build your “assets” in the form of followers
The basics of attracting customers through SNS:
1. Provide useful information: Provide value, not promote
2. Post daily: Consistency builds trust
3. Interact: Interact with other users through comments and replies
4. Add a link to your blog in your profile: a link from social media to your blog
Example:
– ❌ “I updated my blog! Check it out!” (Advertisement)
- ✅ "I explained three steps to earning 50,000 yen a month with a side job.
For more information, please see the link in our profile." (Value Proposition)
Pillar 3: Conductor design
Conduction design is:
It's about designing the path your readers will take to reach your blog.
Conductor example:
1. Google search: Search for "side hustle beginner" → Your article appears in the first place → Click
2. Social Media: See your helpful posts → click on the link in your profile → go to your blog
3. Word of mouth: A friend recommends the blog to you, saying "This blog is great" → Search and access
The more leads you have, the more customers you can attract.
The true nature of magnetism: value proposition
There is always a "magnetism" wherever people gather.
The true nature of this magnetism is the provision of value.
– Information to solve your problems
– Useful know-how
– A story you can relate to
If you provide value, people will naturally come to you.
On the other hand, if there is no value, no matter how much you advertise, people will not come.
Don't wait, go and pick me up.
The number of hits (PV) is the number of people who received your "relief"
Finally, I will tell you the essence of attracting customers.
Give up on waiting
"If you write a good article and wait, someone will come along eventually."
Drop this attitude now.
No matter how much I wait, no one comes.
It's up to you to pick up your readers.
– Use SEO to rank highly in search results
– Post useful information on social media
– Use internal links to direct users to related articles
This is what it means to "pick up."
The number of hits is the number of "reliefs"
The number of blog visits (PV: page views) is not just a number.
The number of hits is the number of people who have received your "relief."
– 1,000 PV per month = 1,000 people's problems solved
– 1 page views per month = value provided to 1 people
– 10 page views per month = 10 people saved
Your article is changing someone's life.
Attracting customers is not "selfish" but "altruistic"
When you hear the word "customer acquisition," you might imagine "gathering people for yourself."
However, the essence is different.
The goal of attracting customers is to get people to find you so that you can help those in need.
– Someone needs your article
– But they don’t know your article.
– So I'll try to get you to find me.
This is altruism, not selfishness.
Just one thing to start today
"Okay, let's start learning how to attract customers today."
To those of you who have made that decision.
Take a look at the titles of your blog posts today.
– Does it contain your search keywords?
Is the reader's concern clear?
– Is the title compelling enough to click?
Simply changing the title can double or triple your traffic.
To you one year from now
If you start learning and practicing how to attract customers today, where will you be in a year?
– Have more than 10 articles that rank highly in Google searches
– Have over 1,000 followers on social media
- Achieve 1 page views per month and earn 5 yen per month
– I feel like my article has changed someone's life.
This is no pipe dream.
If you learn and practice how to attract customers, this is a reality that anyone can achieve.
Summary
- Even if you open the world's best ramen shop in the middle of the desert, you'll still have zero sales. It's a big lie that if you make something good it will sell.
- The trap of craftsmanship: Abandon the idea that if you write a good article, someone will notice it
– The business equation is “product quality x customer attraction.” Without customer attraction, the product does not exist.
– The first thing beginners should hone is “customer attraction.” Practice attracting customers with 60 articles and improve by looking at the data.
– Today’s customer attraction is not about “shouting” but about “getting found.” The three pillars of SEO, SNS, and navigation design
– The true nature of magnetism is “providing value.” If there is value, people will naturally gather.
- Don't wait, go and meet them. The number of hits is the number of people who have received your "salvation."
– Rethink your blog post titles today and include search keywords.
It's not enough to just make good things.
Learn how to attract customers and meet them.
There are people who need your article right now, waiting for it.
You x your passion x highly requested articles x your blog = a highly valuable content asset.
Jiyudo Ryoma